Blog Marketing | 
| Author: Jeremy Wright
Publisher: McGraw-Hill
Category: Book
List Price: $27.95
Buy New: $11.50
You Save: $16.45 (59%)
New (32) Used (21) from $6.13
Rating:  16 reviews
Sales Rank: 426456
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 6.1 x 1.3
ISBN: 0072262516
Dewey Decimal Number: 658.872
EAN: 9780072262513
ASIN: 0072262516
Publication Date: November 15, 2005
Availability: Usually ships in 1-2 business days
| |
| Also Available In:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0
|
| Customer Reviews: Read 11 more reviews...
 It's OK, yet it leaves you with nothing you already knew July 3, 2008
It's a fine book for people who've never even blogged before. But it's not for seasoned bloggers who want to make money of their writing talents, or to help their businesses with blogging. I recommend Scoble's "Naked Conversations", it's more insightful and inspirational.
A good reference February 14, 2008
3 out of 3 found this review helpful
Blog marketing is a good reference for individual bloggers and corporate bloggers alike. Though authored in 2005, much of the topic covered in the book continues to be relevant.
In my avatar of a Corporate Blogger, I could certainly use some of the ideas presented. My two cents in case Jeremy considers a second edition: add further analysis on Corporate Blogging (beyond the sections `How Your Company can use Blogs' `What type of blogs are best for your company')
In-Depth Review of the Book November 29, 2007
1 out of 1 found this review helpful
Here's an overview of the chapters, and I have some more review comments following it:
Chapter 1: Blogging Basics- Blogging means your company will no longer need to depend on expensive focus groups, feedback forms, e-mail, and other time-consuming adn tedious methods used for gaining feedback. If you want to know why your latest product isn't selling, you can ask your customers on your blog; they'll tell you the truth.
Chapter 2: Getting Into The Bogging Mindset- The best way to engage in a real-world conversation is to go through the 5 steps for effective communication: listen, understand, value, interpret, and contribute.
Chapter 3: The Power of Blogs For Business- Great ideas can increase a business's costs and people power, but they can also increase a business's revenue and marketing power. The core needs for any business are decent ideas, a great product, visibility, and a well-trained team of people who work hard to amke the company succeed.
Chapter 4: How Your Company Can Use Blogs
Chapter 5: What Type of Blogs Are Best for Your Company
Chapter 6: Using Blogs To Increase Internal Communication
Chapter 7: Learn What's being Said about your Company and Products
Chapter 8: Participating In Your Blog
Chapter 9: Dealing With Negativity
Chapter 10: How To Succeed in Blogging
Chapter 11: The Future of Business Blogging
What exactly is a blog? A blog is a website where entries are written in chronological order and commonly displayed in reverse chronological order. A lot of blogs give commentary on many particular subjects, but most function as online diaries.
The average blog puts together texts, pictures, and links to other people's blogs, web pages, and other types of media related to its topic. I have some views on Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results.
It was written by author Jeremy Wright in 2006. Overall, the book is basically a blue print to how to become successful financially as a result of utilizing the proper techniques of a blog for the use of marketing.
Blogging can be used as a communication tool, a marketing technique, a listening device and a way to interact directly with customers one-on-one on a global scale. A small business or even a major corporation can learn a lot by reading people's blogs to determine what customers and non-customers alike are saying about the business.
A business can benefit by using blogs to spread the word about what a company has to give its customers and to gain immediate feedback from consumers. The majority of the ways companies communicate are simply one-way missives.
That style of communication transmits information TO customers. But, if they use a blog, the company can engage, or have a two-way dialogue, with customers. In comparison with another one that I like, Paul Gillin's book "The New Influencers", both books' breakdown of the concept are pretty similar, but "Blog Marketing" by Jeremy Wright is more detailed.
"The New Influencers" says that Nuts, Southwest (blogsouthwest.com), the official Google blog (googleblog.blogspot.com), Taylor Made blog (taylormadeblogs.com), Dell Computer's One2One (direct2dell.com) are good examples company blogs. These are what are called topical blogs where the topic is the company. In Paul Gillin's opinion, Google does the best job of publishing a company blog, with Yahoo!'s more recent effort, launched in mid-2006, also leading the way (page 99).
In my opinion, both books are good guides to blogging but "Blog Marketing" by Jeremy Wright gives a good step-by-step explanation on how to go about the entire process properly. I would highly recomend this book to anyone and everyone and encourage them to purchase it.
I would suggest more informative topics as well, on http://satisfyingsolutions.com
A Great Reference Manual October 10, 2007
This book is a collection of dozens and dozens of useful resources that will help bloggers learn how to advertise their blogs throughout different communities and online programs. The book will show you exactly how to structure your blog for maximum effectiveness and how to promote it through easy and effective strategies.
I highly recommend it for the new blogging marketer or anyone who is looking to create a blog that stands out from the crowded marketplace.
Informative primer for corporate bloggers March 6, 2007
A very useful book for those who want to understand how corporate blogging works, how their companies could use blogs and how to succeed in corporate blogging.
Among the things I particularly like are:
(1) The assertion and further elaboration that Blogging is really about three things: "Information", "Relationships" and "Knowledge Management".
(2) "Be Real: The Scoble Story" which highlights the importance of authenticity and honesty in blogging.
(3) "External Blogging Personality Types" where the values of different blogging styles (e.g. The Barber, The Blacksmith, The Bridge, The Window, The Signpost, The Pub, The Newspaper) was discussed.
|
|
|
