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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie) | 
| Authors: Thomas T. Nagle, John Hogan
Publisher: Prentice Hall
List Price: $87.00
Buy New: $49.99
You Save: $37.01 (43%)
New (35) Used (21) from $47.45
Media: Hardcover
Edition: 4
Number Of Items: 1
Pages: 368
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.1 x 0.9
ISBN: 0131856774
Dewey Decimal Number: 658.816
EAN: 9780131856776
Condition: US HARDCOVER 4TH EDITION. MINT CONDITION NEVER BEEN USED. STILL IN DUST COVER!!
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| Editorial Reviews:
Product Description
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
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| Customer Reviews: Read 36 more reviews...
 Very hard to read - boring and not very concise October 12, 2008
0 out of 3 found this review helpful
Very hard to read - boring and not very concise. I had to purchase this for my class. Would not recommend this to anyone
 GRATE BOOK July 4, 2008
If you are an enterpreneur and you want to know how to price your product, don't look any further this is the book you are looking for. The chapter about costs has an MBA level and it will give you a lot of good ideas of how to improve your busines operation.
 Great reference on value-based. Wish it had more on setting initial price. June 16, 2008
I updated from the 2nd edition I bought years ago. I'm glad to see the focus on value-based pricing. I was a little disappointed that it gets a bit repetitive on calculating price changes and it would be useful to see more examples on calculating the initial price when you really don't have much data to go on.
good book, shipping too slow April 18, 2008
This book is one of the best in pricing. It is used as a textbook in business schools and highly recommended by consultants.
Unfortunately, it took 10 days to arrive using standard shipping.
Best book on Pricing I have ever read April 18, 2008
I have spent over 30 years in computer software sales, pricing, and terms and conditions. This book resonates with me, specifically with it's emphasis on sustained company profitability rather than get rich quick pricing. It's comprehensive, not specialized to any specific product set or industry, and nothing I read failed to make sense to me, based on my experience.
If you are interested in this topic, there is no better work I know of to give you both practical and good theoretical advice.
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