The problem with this book, and many books of this type is that it is a clearly organized exposition on intuitive principles. I have read many books that resemble this one. They tend to be motivational and easily conceived, but the downside to the ease with which they are digested is that you don't really learn anything. This does not mean the book should not read, in fact the examples and organization clearly illustrate the basic structure of strategy. However, anyone familiar with the ideas should probably look for something a little more weighty. All of that being said, this is how the book is organized thematically:
Chapter 1: Leadership Style
Chapter 2: Vision
Chapter 3: Strategy
Chapter 4: Innovation
Chapter 5: Tactical Excellence
The key topics of chapter 1 are the multiplier effect of leadership, the different style of leadership, and the elements of leadership (Ever Forward, Communication, Hard/Soft People Skills, Personal Touch, Focus, Decisiveness, and Authenticity).
Chapter 2 covers the benefits of vision, and the framework for vision (core values and beliefs, purpose, and mission).
Chapter 3 discusses the Four Basic Principles of Setting Effective Strategy, Setting Strategy, Internal Assessment, External Assessment, and the Four Common Key Strategic Issues that Face SMEs.
Chapter 4 is on the Six Elements that make an innovative company, and 8 managerial techniques to stimulate creativity.
Chapter 5 discusses how to take vision to create strategy which can then be used to formulate tactics, how to create an environment where people consistently exhibit tactical excellence, and a six part process to ensure excellence.
This book also periodically presents frameworks, models, and case examples to help illustrate key points.
Overall, it is a quick and easy read, that will illustrate basic tips to run a business. I would recomend anything written by Michael Porter or Peter Drucker for more conceptual ideas. For more books like this, the Harvard Business Review series should be considered.
