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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact | 
| Authors: Roy A. Young, Allen M. Weiss, David W. Stewart
Publisher: Wiley
List Price: $29.95
Buy New: $7.00
You Save: $22.95 (77%)
New (35) Used (20) from $1.97
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.1 x 1
ISBN: 0471744956
Dewey Decimal Number: 380
EAN: 9780471744955
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| Editorial Reviews:
Product Description
Praise for Marketing Champions
"Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow."
--Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
"The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how."
--Seth Godin, author of Small Is the New Big
"This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results."
--Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader
"The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company."
--Jerry Noonan, Spencer Stuart
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| Customer Reviews: Read 6 more reviews...
 Pragmatic and immediately useful October 1, 2007
1 out of 1 found this review helpful
Marketing Champions. Practical strategies for improving marketing's power, influence, and business impact. Young, Weiss, & Stewart. 2006. ISBN 9780471744955 This book is a distillation of hundreds of articles, case studies and research papers from MarketingProfs.com. If you have not checked it out, this website is home to some very valuable and pragmatic marketing ideas, info and research. In any other year this book would be my choice of marketing book of the year. I classify it as the getting things done in marketing book!It is a landmark book in that in one volume you have the best advice for marketing your value to clients, internal executives, internal groups and your own group. The section on how to talk in business terms is worth the price of the book. I recommend it to CEOs, CFOs, VPs R&D, Sales and Marketing as well as those just graduating from school. Its also a great read! A library keeper and re-reader.
Stop Being Labeled "The Promotions Guy/Gal"! April 22, 2007
5 out of 5 found this review helpful
If you are tired of the label, "promotions guy or gal", then this book is for you because it expands on the true definition and role of a marketer. Many companies like to put marketing in the advertising, promotions, communications box, and this is where most marketing professionals reside in the organization. However, this is a recipe for marginalization.
A true marketing professional masters promotions, advertising and the like, but expands the marketing role to own the customer relationship and experience. For marketing professionals to be taken seriously and have a "seat" in executive circles they must be concerned with terms not usually associated with marketers like cash flow, earnings, shareholder value, and reputation. Even more important, marketing must contribute to corporate and business strategy with daily input and research from having a firm pulse on customer wants and future needs.
Roy Young, Allen Weiss and David Stewart show that marketing can and should focus on more than just the "Promotion" aspect of marketing. Chapters detail how to work closely with others in the organization from sales, operations, finance, R&D and even the executive office.
The book has very limited treatment of many of the technologies (CRM, data warehousing, analytics etc...) that help enable the measurement of marketing results. But overall, its message is too powerful to not give the book five stars.
As a marketer, if you like staying in the promotions box and limiting your career opportuniites then don't read this book. If, however, you have aspirations of the executive suite, or at least the invitation to executive level discussions, then pick up this book and dive in!
Marketing Champions January 6, 2007
0 out of 2 found this review helpful
Powerful stuff, excellent book. I highly recommend it without any reservations whatsoever. It contains 'pearls of wisdom' for marketers. I gained a great deal of knowledge reading it.
Is Marketing Champions Really Worth It? Well is Breaking the Marketing Code Important to You? November 17, 2006
I'm not sure just how much thought went into this book. It's also very hard to figure out how many hours the authors Roy A. Young, Allen M. Weiss and David W. Stewart contributed to the over all preparation of the concepts put into this book.
But after countless hours reading the chapters of this book before the advance uncorrected proof, scrutinizing the first five chapters with heavy introspection and experimentation of the ideas I can tell you the following: It would take you countless personal hours, unmeasurable amounts of interviews, and the experience of CEO's from dozens of companies to amass the wealth of knowledge that you can easily pull out of this book.
So would you want to try to attempt what these authors have personally done for you in order to give you insight beyond the competition? If you wouldn't do you dream of failing in your endeavours as a marketing advisor, consultant or company? Well I'm very proud to say that some of the above endorsements from Phil Kotler and Seth Godin are more than advertising endorsements by some of the leading marketing experts. But they are geniune endorsements that really help you to recognize how rare this book is. More importantly how different the perspective of these three gentleman really are.
For example their input about what is a marketing compass?, How does a marketing compass work?, and what you can do to put your own marketing compass in order are sure to cause you to think more deeply about these concepts.
Part one and two are so full of marketing ideas, so architectually rich in sound marketing concpets that truly the authors could have clearly pulled their stop sign out and said "hey were going to stop right here" but thank God they didn't. They went on in part three to go deeper than a scuba diver in their exploration of how to manage east. Exploring ideas that show you how you can "Bust Silos and Build Bridges" giving you five techniques to apply some wonderful ideas.
And this is afer a wealth of information where they show you how to break down your Myths of Marketing. I'll admit first that my myths were trapped but what I discovered from Roy Young is quite an eye opening list of good marketing strategies that work. Their input on how to improve upon your Marketing language will make a huge difference in your marketing relationships. Whether they are in the company or outside of the company the language barriers with in your grasp are very limited.
Here's your chance to break the marketing code. This really is a great book with so many ideas I put it in the reference part of my library. Why? Because I'll be using it to reference for many years to come. Thanks for your time....................
Your Servant & Dr. of Marketing,
Deremiah, *CPE
Instant Success Using the Strategies Suggested. November 15, 2006
3 out of 4 found this review helpful
I cannot tell you how big a difference the `speaking the language' strategies made. The silent pauses down the end of the phone when I took a particular marketing or strategic idea and translated it according to intangible assets, goodwill, when I talked about the inventory turnover and leverage, actually spoke volumes!!!
I was also able to connect the goals the CEO has for the new company we are launching and connect them directly to downstream and upstream marketing to drive profit growth and top-line profit.
The relief I could here in my CEO's voice was awesome... I know I've gained credibility and put in place the beginnings of a great marketing foundation.
THANK YOU!!! I knew I needed to be doing what you say in the book.... I just didn't know HOW. You make it clear and doable!!!
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