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Google Analytics 2.0 | 
| Authors: Jerri L. Ledford, Mary E. Tyler
Publisher: Wiley
Category: Book
List Price: $29.99
Buy New: $13.25
You Save: $16.74 (56%)
New (41) Used (9) from $13.25
Rating:  11 reviews
Sales Rank: 70624
Media: Paperback
Edition: Pap/Onl
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 7.4 x 0.9
ISBN: 047017501X
Dewey Decimal Number: 658.87202854678
EAN: 9780470175019
ASIN: 047017501X
Publication Date: August 27, 2007
Availability: Usually ships in 1-2 business days
Condition: Never used - no marks or highlights - ships with tracking #
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Product Description
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.
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| Customer Reviews: Read 6 more reviews...
 This book was one of my favorites and I've read a lot of books on Google September 29, 2008
This book was one of my favorites and I've read a lot of books on Google
 Half of the book is Introduction July 24, 2008
1 out of 1 found this review helpful
Once you get through the first half of the book - which is almost all an introduction to Analytics it starts to get useful.
Too much info on Filters in Analytics (30 pages or 10% of the book). I also find the images too small and therefore hard to read and yet these images are a vital part of the learning as you need to see the image content to understand what is happening and what you are supposed to copy.
In general I would recommend purchasing this book if you need an intro to Analytics but would find another source for really advanced operation of this incredible Google product.
 Feed Your IT Beast! March 27, 2008
4 out of 5 found this review helpful
This book is rich with information about how to read Google Analytics reports, and how to code your site so you'll get the reports you want. If you're an IT geek (especially an IT geek young enough to read the impossibly small type in the screen shots), you'll enjoy this book.
If you're looking a strategic or practical introduction to Google Analytics, you're out of luck.
The book gets off to a slow start, discussing another product (AW Stats) for two of the first three chapters.
Chapter 4 tells you how to sign up for Google Analytics. But really: if you can't figure out how to sign up for it, perhaps you should just hire someone to handle it for you. Chapter 5 presents "the dashboard" in all its obvious glory.
If you're not bored witless by now, the next chapter (Filtering Your Data) ought to do it for you. Though there are examples, they're basic and obvious. If you'd like examples of filters that give real marketing insight into your site's visitors, you'll have to find another book.
The same thing applies to the next chapter: Using Analytics Goals. The book tells you how to set up goals using Google Analytics, but if you're trying to figure what your site's goals should be, no joy.
Bottom line: There is a lot of information in this book, but unless you're an IT staffer looking for geeky tips, it's hard to put it to much use.
On building a better website February 25, 2008
2 out of 3 found this review helpful
Before reading this book, I didn't even think anyone could write a whole book about a free service that looked pretty simple to understand. I mean, hey all you need to know is how many people visit the site and from where, right? Wrong! Read along and I will tell you what I learned.
I think by now a lot of people have heard about google's free service to track information about your website. Perhaps you even already have it installed. I like most people always knew statistics about our websites to be very important in figuring out if people are actually visiting websites we spent so long to create. That and its just fun to see the numbers, especially when they are increasing. Beyond that I have never really paid much attention to any of the other numbers, mostly due to not knowing what they stood for or just thinking they didn't matter much.
Well let me just say that after reading 300 or so pages about google analytics, I have a very different opinion on the matter. I had google analytics installed before on other websites, but i didn't know about all the features or what was really important to track.
[...]
Very useful for Google Analytics users February 17, 2008
4 out of 5 found this review helpful
This is the updated version of the same title, which was released over a year ago. I complained about a few things, which were corrected or included in this updated version of the book. For this reason am I giving this version 5 stars instead of just 4 as I did for the previous version.
Also added were some tips that go beyond Google Analytics, including tips for the use of another free analytics tool that lets you analyse the web server log-files on your own server.
If you are a user of the free Google Analytics service, you are probably on a tight budget or just started out to get your head around the subject of web analytics. The features of Google Analytics multiplied over the past years since Google bought Urchin Software, which became Google Analytics.
You can hire Google Analytics certified consultants, but they are not cheap. You are better off to spend the few dollars on this book first, because with its help are you probably able to figure out most of the things yourself. You can still hire an expensive external consultant for the really tricky stuff afterwards.
If you are new to web analytics in general, I would also suggest to get Web Analytics: An Hour a Day to learn about web analytics in general. All software and tools are useless, if you don't know what you want to use them for.
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