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Search Engine Optimization: An Hour a Day | 
| Authors: Jennifer Grappone, Gradiva Couzin
Publisher: Sybex
Category: Book
List Price: $29.99
Buy New: $0.99
You Save: $29.00 (97%)
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Rating:  53 reviews
Sales Rank: 122873
Media: Paperback
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 7.4 x 0.7
ISBN: 0471787531
Dewey Decimal Number: 025.04
EAN: 9780471787532
ASIN: 0471787531
Publication Date: June 13, 2006
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: SHIPS TODAY!! BRAND NEW BOOK
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Product Description
Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.
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| Customer Reviews: Read 48 more reviews...
 Accessible and Comprehensive December 23, 2008
1 out of 1 found this review helpful
These experts are not the kind that cannot explain their passion. They are fun to read and cover so much material, breaking it down into meaningful and do-able chunks, but by no means do they avoid important facts. A week by week plan makes SEO happen before you know it and gets the reader into the groove of sticking with it. Obviously, the authors have worked in a variety of situations and offer witty and creative solutions.
Best SEO Book, as far as I can tell November 30, 2008
1 out of 1 found this review helpful
This book is great for people like me who have trouble implementing. It's actually packed with sound SEO advice and the layout is great for people who need step by step, daily to do's to improve their website rankings. The book is laid out in three parts: Foundation, Strategy, and Your SEO Plan. What's nice is the authors include Extra Credit work if you want to go above and beyond and they include ideas for Guilt-Free Slacking if you're short on time or motivation. This book is good for those that need direction or are new to the SEO game. I don't have a lot of SEO books to compare it to, but as far as I can tell it's the best. Exactly what I needed, wanted, and expected.
Fabulous: SEO, An Hour A Day November 29, 2008
1 out of 1 found this review helpful
If you are afraid that you will never be able to figure out this new world of optimizing yourself on the web, put that fear to bed. Worry about things you can't change. This is an easily read, easily understandable, hands-on guide to internet marketing, search engine optimization, key words, websites, analytics, rankings and the like. It even comes with a companion website with worksheets to send you on your way. Don't let this opportunity pass you - buy!
A Solid Foundation for Long Term Success October 14, 2008
1 out of 1 found this review helpful
This book is by far one of the better SEO books I've read and it has taken a prominent position on my shelf of website resources. Running SEO for a B2B company (and a couple of consumer oriented websites in my personal time) I utilize this book frequently. It is a good read to get a basic understanding of search optimizing fundamentals as well as a reference tool I routinely come back to. The search game is constantly changing and new books come out all the time with the latest tricks, but this one gives you a solid understanding of the fundamentals that have proven to be consistent over time. It helps you get beyond the trick of the month and sets a solid foundation for long term success.
A Bite Sized Guide To SEO September 21, 2008
I've recently launched a B2C website and I know enough to know that it's no longer the case that you "build it and they will come". But I didn't realise getting my website to be seen by enough people to make it financially viable would be quite this difficult!
Like many new businesses I have a limited budget so I wanted to see if I could tackle some of the SEO work myself or if I had to pay for someone to do it for me, I wanted to have some knowledge before I hired someone.
This book breaks up the multiple and often lengthy tasks required to tackle SEO. It makes technical terms easy to understand which helps if you're not a technical person like me. And it allows you to do a bit of SEO work at a time meaning if you are even a little bit disciplined, you can fit some SEO work into your busy day.
Other SEO books I've read can make the task sound so daunting you don't know where to start so you don't. By breaking up tasks into bite sized chunks, this book motivated me to start my SEO work. Bring on the results!
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